A corporate film is a medium through which a company can highlight their objectives and image while showcasing their products, resources and infrastructure. Essentially it is a creative PR and marketing tool designed to allow the viewer the opportunity to see the goals and activities first hand through a fresh and exciting medium.

A corporate film can vary in size and can last anywhere from 1 minute to hours, depending upon the nature of the production and the message it is conveying. A well made corporate film requires experience, technical skill and above all, creativity, in order to develop all available media into an informative and compelling film that will leave a lasting impression on the viewer.

Effective types of corporate production include:

Commercials for a product or service
Interactive DVD
Online video news release
Corporate presentation
Online teaser
Trade show presentation
Special event coverage
Training video

Once completed, a corporate film can be used in a variety of ways. These include:

Company website
DVD handouts
Advertising platforms
Television
Trade show presentations
Convention screens/booths
Office screens
DVD inserts in brochures